2020 Breeders’ Cup Betting With Pay Per Head

One of the biggest two-day betting events of the year takes place in early November. With 14 horse races staged over a Friday and Saturday, the annual Breeders’ Cup features the best Thoroughbreds in the world competing for a combined $31 million in total prize money.

As a private bookie working with a quality pay per head company, these are the type of supplemental betting events that can add a huge boost to your bottom line if properly marketed.

2020 Breeders’ Cup Specifics

More than a few independent bookmakers were able to build a substantial amount of business this year for horse betting. Back in early spring, horse racing was one of the few live betting events on the board due to the coronavirus shutdown.

Even if you did not establish a racebook through your pay per head service at that time, you can still take advantage of this year’s Breeders’ Cup. It will take place at Keeneland Racecourse in Lexington, Kentucky on Friday, Nov. 6 and Saturday, Nov. 7. The races will be broadcast nationally through NBC Sports.

There are five races on Friday’s card including the $2 million Breeders’ Cup Juvenile. This race covers 1 1/16 miles on dirt with a field of the top two-year old Thoroughbred contenders. This is race is considered an early look at the top prospects to win next year’s Kentucky Derby.

There are nine races on Saturday leading up to the $6 million BC Classic. This 1 ¼-mile run on dirt features the best Thoroughbred racers in the world three and up. A few contenders to watch in this year’s race would be Maximum Security, Improbable and Tiz the Law.

Marketing the Breeders’ Cup With Pay Per Head

With a total of 14 races covering the two-day time span, there is more than enough action to fully engage your entire sports betting base. By working closely with your pay per head bookie services provider, you can develop an effective plan to market this event.

Betting the Breeders’ Cup races can be broken down into specific options listed through your sportsbook along with the regular racing card that can be accessed through your online racebook.

There are three basic betting options available through the sportsbook:

  • Futures odds to win
  • Head-to-head matchup odds
  • Prop bet odds

All three of these are viable ways to generate extra volume and net profit. For example, your customers can bet on Maximum Security to win the BC Classic at fixed odds through your sportsbook. They can also bet him to win using the live track odds through the racebook.

You can also post head-to-head odds for individual matchups. The winning horse has to finish in a better position than the horse they were pitted against. These added side bets can add up to quite a bit of volume with a very favorable impact on net profit.

Finally, added prop options for a few of the biggest races can also increase the total handle and final hold percentage.

The Breeders’ Cup is a golden opportunity to build incremental volume and profit over a two-day span. Working with the right pay per head sight, you can fully maximize your efforts by building out your sportsbook betting board.

Fast and easy access to the actual races through your racebook becomes an added-value service you can offer to your betting base.