Build Out Your Kentucky Derby Betting Board with Pay Per Head

Truly big betting opportunities only come around a few times during the year and the running of the Kentucky Derby is right up there at the top of the list. If you are an independent sports bookmaker looking to make the most of this extremely high-profile betting event, the best way to accomplish this goal is to work closely with your Pay Per Head online bookie software provider on building out your betting board to the max.

Even casual sports bettors with a limited interest in horse racing will be looking to get in on all the betting action for this year’s Kentucky Derby so you have to be in position to give them what they want. Keep in mind that you are not only competing against all the big offshore sportsbooks looking to take in some online action on this event, you are also competing against any number of off track horse betting outlets.

Along with straight bet action on the Win-Pace-Show bets for this race, you will have customers looking for action on exotics such as exactas, trifectas and superfectas. True horse racing fans already know that the entire day’s race card at Churchill Downs is loaded with a number major graded stakes events so you should add some Daily Doubles, Pick 3 and Pick 4 options to your board as well.


The biggest way that your current price per head provider can set you up for this race is through betting odds for head-to-head matchups among the actual contenders as well as a full array of prop bet options in conjunction with the race itself. Betting Kentucky Derby props have become a huge part of the overall action this race takes in and they continue to grow in popularity each and every year. By building out your Kentucky Derby board with every betting option imaginable, you will quickly level the playing field with the big offshore books while also setting your bookie business apart from the off track sites that are only taking bets on the race itself.

Triple Crown Series

Another good reason to go all in on the Kentucky Derby when it comes to a full array of betting options is that you still have the Preakness Stakes at Pimlico and the Belmont Stakes at Belmont Park rounding out the other two legs of the Triple Crown racing series. Two years ago when American Pharoah made his historic run to an elusive Triple Crown title, private bookies just like you made a small fortune during that five week time frame.

In-House Marketing Plan

Along with building out your board for this year’s Run for the Roses you should also develop an in-house marketing plan to help make the most of this tremendous betting opportunity. You might want to put together some kind of incentive for your existing customers as well as a free bet bonus on any initial horse racing bet to try and attract a few new customers to your bookmaking service. Through the use of your company’s online presence as well as targeted social media campaigns, it should be fairly easy to get the word out that come Derby Day your bookie service is the place to bet the race.

Any extra effort and time that you do put in to attract some additional horse racing action now will only help to establish your racebook as a year-round outlet to bet on horses. The Kentucky Derby may be the biggest horse race of the year, but betting on horses is one of the few online gambling activities that can add some bottom-line profit to your entire bookmaking operation a full 12 months a year.

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