The Wrong Pay Per Head Could Cost You Your Business

Just type in “pay per head” in Google and you will see dozens of ads from PPH companies offering their services ranging from $15 to as low as $3 per head or giving away 6 weeks to sometimes an unbelievable 3 months free.

As you already know cheaper is not always better and the PPH industry is no exception to this rule.

More than the cost per head should be considered when choosing a price per head company and this becomes even more important in this type of industry.


Realbookie has been in the sports book industry for over 15 years so we have seen it all. From fly by night operations that packed up and left after only being in operation for a few weeks to companies that have built a multi-million dollar business in this industry.

These fly by night operations have caused a financial disaster for many bookies who have not done the appropriate research before signing up for a PPH service.

We have had bookmakers call on Superbowl Sunday frantically looking for a solution since the pay per head website they were using couldn’t handle the traffic or no one would pick up the phones when their players called in to place a bet.

Unfortunately, these cases are becoming more widespread but as the saying goes you get what you pay for. The outfits charging $8 a head or less will barely survive and make a profit in the long term therefore providing inferior service.

Due to charging such a low fee, they will not be able to afford the most competent employees including experienced line managers, clerks who speak proper English and computer technicians who know what they are doing.

Common Mistakes:

Putting up the wrong line on a game is the number one complaint we get from agents using these cheap outfits. This is a direct result of hiring an incompetent lines manager to monitor your odds.

The second most reported problem is the inability to place bets online because the website cannot handle a surge in traffic when there are high profile games.

These two problems along with other factors have resulted in severe financial loss for several bookmakers and some have even had to close shop. So as you can see, going cheap can turn out expensive in the end and even cost you your livelihood.

Sadly there is hardly any recourse against these companies. They are only looking to make a fast buck and then move on to the next get rich quick scheme or open another PPH company under a different name. They don’t care one iota about you or your business.

This is why it’s so important to make a thorough investigation before handing over your hard earned clientele to a pay per head company. The right pay per head company will not only make it more convenient for your players to bet but it will help you grow since you wouldn’t be handling most of the day to day operation anymore. This will result in having extra time to seek out more players.

So, what should you look for?

Some of the questions to ask are length of time in business, experience of their employees, type of computer servers to handle heavy traffic and DDos protection against spammers and hackers.

The basic premise of what a ‘pay-per-head’ company can do for your bookmaking business remains pretty simple. While their general role is to handle all the processes and transactions that go into to betting on sports, sometimes there some more specific questions surrounding the particulars of what they can do for your business.

The following is a compilation of some of the more frequently asked questions when it comes to utilizing a pay-per-head service.

Q: Where is your company located?

A: The simple answer to this question is any locality that legally allows the processing of wagers and well as the money transactions that go hand-in-hand with this, such as collecting deposits and issuing withdrawals as a direct result of these wagers. In actuality, a good majority of pay per head companies are located in Costa Rica, Central America where the government is responsible for the licensing and regulation of this industry.

Q: How long have you been in business?

A: This will obviously vary from one company to another, but the longer the better. This is not to say that you should avoid a start-up PPH company, but you should be able to verify its track record in the industry for reliable and secure customer service.

Q: Speaking of secure, how do I know that mine and my customer’s financial and other personal information is safe.

A: Most PPH companies employ the use of software with data encryption and state-of-the art security technology that protects against any outside penetration of the files. Customers can only gain access to their accounts through a password-protected login system. Your customers personal details like name, email and phone number are not needed by a PPH shop, so if they ask for this, run far away. The only person who should have this information is you, the agent. All is needed by a pay per head company to process your player’s bet is a username and password.

Q: What kind of sporting events will my customers have access to?

A: Once again, this will vary from service to service, but the majority of the better PPH companies in the business offer wagering options on a wide array of global sporting events. Put it this way, if a sportsbook is willing to post odds on it, then your customer should be able to wager on it. As an added bonus, most PPH companies also offer access to horse racing tracks around the world as well as access to casino gaming, online poker and even online bingo. Many services will defer to your request as a bookmaker in terms of what you want your customers to have access to.

Q: What is the difference between your service and an actual sportsbook?

A: The typical PPH company is simply a data processing service for bookmaking. They do not take the bets they simply process them in a legal fashion since all the transactions take place at their location. They also provide the use of software that was specifically designed for everything that goes into bookmaking. Many companies will offer you access to your own personal website depending on the size of your operation. This allows you to manage your business to a much higher level of sophistication by utilizing their state-of-the-art gaming technology.

Q: Will I have access to updated lines?

A: Any reputable PPH company prides themselves on providing instant-time lines that are constantly updated through the technology we discussed in the previous question. You will always have direct access as well as direct control of the actual sides, totals and money lines for any particular contest.

Q: What type of deposit and withdrawal systems do you offer for the transfer of funds?

A: Once again the answer will depend on the actual PPH company you choose, but at the very least they should offer the use of money transfer services such as Western Union or MoneyGram, cashier’s check, wire-to-wire transfer or bank wire transfer. It always best to check directly with the PPH company itself when it comes to matters such as this.

Fortunately, due to 15 years of experience in the world of pay per head, the staff and management  at Realbookie have gone through it all and as a result built a system that have stood the test of time. We are proud that word of mouth is the number one reason why agents sign up for our service.  Join today to see what we can do for your business and get 2 weeks free to try it out. If you like the service, deposit $200 and get another 2 weeks on us.