Gearing Up for The Kentucky Derby With a Pay Per Head Racebook

Betting on horse races has always been a very popular gambling activity. With more than 80 different tracks across North America alone, there is always some daily racing action on the board.

Add in easy access to international tracks in hot spots such as the UK, Japan, Australia and Dubai and it is easy to see why so many sports bettors incorporate horse racing into their overall sports wagering strategy.

When the coronavirus pandemic basically shutdown sports betting in mid-March, horse racing was there to fill the void. Popular tracks such as Gulfstream Park and Tampa Bay Downs pressed on in the state of Florida. Fair Grounds in Louisiana and Oaklawn Park in Arkansas were two other tracks that offered live racing despite the empty grandstands.

Private bookies working with a quality pay per head software solutions provider did not skip a beat as well. Through advanced racebook software solutions, weekly horse betting quickly became a viable revenue stream.

Heading into the end of summer, plenty of sports betting action is back on the board. The MLB season finally got underway at the end of July and both the NBA and NHL have restarted their seasons in a push towards the 2020 championship.

Waiting in the wings is one of the biggest betting events of the year. Normally run the first Saturday in May, this year’s Kentucky Derby was postponed until Saturday, Sept. 5. The top three-year old Thoroughbreds will compete for the Crown Jewel of the Triple Crown racing series as the featured race on Churchill Down’s card that day.

As a private bookie with your own racebook, now is the time to get your entire betting base excited for this race. The 20-horse field is almost set with Tiz the Law leading the way. This New York-bred three-year old has already won the first leg of the 2020 Triple Crown with his stirring victory in June’s Belmont Stakes. The final race in this series with be the Preakness Stakes at Pimlico Race Track on Oct. 3.

Tiz the Law just cemented his status as the Kentucky Derby favorite with a 5 ½-length margin of victory in the Grade 1 Travers Stakes at Saratoga. A win at Churchill the first Saturday in September will put the son of Constitution in perfect position to win the elusive Triple Crown title.

Hopefully you were able to work with your pay per head bookie services provider to establish your racebook for horse betting back in March. However, even if you missed that first wave of action, there is still time to get things up and running for the Kentucky Derby.

Once your sports betting customer base realizes just how easy it is to bet any daily horse race at any live track, the weekly revenue and bottom-line profit will continue to grow. Beyond the annual “Run for the Roses” at Churchill as the most exciting two minutes in sports, there are any number of graded events on the slate from now to the end of the year.

Another big betting event for horses takes place the first weekend in November. The two-day Breeders’ Cup features 14 races with seven-digit prize purses. The ‘best of the best’ in horse racing will gather at Keeneland Race Course in Lexington, Kentucky for the 2020 Breeders’ Cup on Nov. 6 and 7.