Get Your Bookie Business Ready for Summer with Pay Per Head

The month of June marks the start of the summer season. While that is great news for tourist destinations and summer hot spots, it also marks the start of the offseason for private bookies running and managing your own independent sportsbook.

The NBA and NHL Finals continue to wind down to a close to provide some added action early in the month, but pretty soon the only daily betting action on the board for a major sports league in the US will be Major League Baseball. The CFL starts its regular season schedule north of the boarder in the second week of June and the WNBA also returns to action in early June. You can also throw in the College World Series for baseball which gets underway on June 15 through the end of the month.

Horse racing fans can bet on the final leg of the Triple Crown racing series with the Belmont Stakes on June 8 at Belmont Park, but the next big graded events on the schedule are later in the summer months. June also hosts professional golf’s third Major with the US Open’s return to Pebble Beach over Father’s Day weekend.

Building Out Your Sports Betting Board

Nothing mentioned above ranks way up the list when it comes to the betting volume they generate, but collectively, there is enough going on this time of the year to maintain weekly cash flow while also brining in some added profit.

Your pay per head bookie software provider offers access to fast and sharp betting lines for over 80 different sports. Expanding out your board with more international events is a great way to supplement all the betting activity still going on in the US. You have to be willing to test the waters with additional sports leagues abroad, especially when it comes to soccer and basketball. Even a small increase in revenue from international betting options can help the cause.

One of the biggest benefits your PPH service provides is the ability to level the playing field against the big commercial online sportsbooks. You never want to give any of your betting customers a reason to look elsewhere because they wanted to bet on something that was not on your board.

Regular communication with each of your betting customers is crucial during the off-season for the following reasons:

  • Keeping your players in the loop with everything you do offer
  • Uncovering new betting opportunities that might be of interest to specific customers
  • Maintaining the professional business relationship between bookie and bettors
  • Establishing yourself as a full-service bookmaker

Adding Other Revenue Streams

Another big benefit a quality pay per head service provides are online applications for additional revenue streams. Along with a sports betting board that would rival even the biggest commercial online books, you can add a racebook for horse racing and an online casino to your list of online gambling options.

Pay Per Head Racebook

The online application for horse racing basically mirrors what any horse bettor can find at an off track betting site. With access to over 70 different North America tracks as well as big racing venues in areas such as the UK, Dubai and Japan, there is always live daily racing to meet anyone’s needs.

Pay Per Head Online Casino

The online software application to run your own casino includes fast and easy access to slots, video poker and electronic table games. Most pay per head applications also offer live-dealer table games for Blackjack, Roulette and Baccarat. This is the latest craze in the online casino industry and an excellent way to add some additional profit to your bottom line.