Paying Less Will Cost You Money: Choosing the Right Pay Per Head Service

In the ever-evolving world of bookmaking, selecting the right Pay Per Head (PPH) service is a crucial decision for bookies. The allure of lower prices can be tempting, but it’s vital to remember that when it comes to PPH providers, you get what you pay for. In this article, we’ll delve into why opting for cheaper PPH services may ultimately cost you more, the importance of quality PPH providers, and how to ensure you’re making a valuable investment in your bookmaking venture.

The Temptation of Cheap PPH Services

When exploring the market for PPH services, you’ll come across a wide range of price points, from as low as $3 to as high as $12 per head. It’s natural to be drawn to lower costs, but as the saying goes, “cheap is cheap.” To illustrate this point, consider a scenario where you can purchase a Volkswagen for $3 or a Ferrari for $5. Which one is the better deal? Undoubtedly, the Ferrari for $5 offers better value.

The Pitfalls of Cheap PPH Providers

If a PPH provider charges only $3 to $5 per head, you should be wary. Quality services require substantial investments in staff, technology, and customer support. Inexpensive providers often lack the necessary resources to maintain high standards. Here’s why:

  1. Expert Staff

To manage a quality PPH shop, you need knowledgeable and proactive staff. This includes English-speaking professionals who understand betting lines and the industry as a whole. Opting for cut-rate providers often means compromising on staff quality.

  1. Service Costs

A general rule of thumb in the industry is that a quality PPH provider charges between $10 to $12 per head, per week, for active players. Lower rates are only feasible when you have a large player base, usually in the hundreds. Anything less than $10 to $12 per head likely indicates a reduction in service quality.

  1. Frequent Mistakes

Cutting corners can lead to mistakes, and every error in the betting world translates into financial losses. Whether it’s flip-flop lines, uninformed customer service, or subpar equipment and software, the cost of mistakes adds up quickly.

Investing in Quality

When choosing a PPH provider, prioritize value over price. Negotiating for added value, such as free weeks of service or access to additional software like pool software, can be more beneficial in the long run. Avoid providers that nickel-and-dime you with additional fees for essential services like casino software, horse racing software, or basic features.

Conclusion: Quality Over Cost

In the world of PPH services, cheaper isn’t better. It’s crucial to invest in a reputable provider that offers quality lines, top-notch customer service, and reliable technology. While you might initially save a few dollars with a cheaper option, the potential for mistakes and poor service will ultimately cost you more. Consider it an investment in your bookmaking business’s reputation, profitability, and long-term success.

Don’t compromise on quality. Look for a PPH provider that delivers value for your money, ensuring your customers remain satisfied, engaged, and loyal. Remember, a satisfied customer is your best advertisement.


  1. Can I find a quality PPH provider for less than $10 per head?

Quality PPH providers typically charge between $10 to $12 per head, per week, for active players. Lower rates may indicate a reduction in service quality.

  1. What kind of mistakes can I expect from cheap PPH providers?

Cheap PPH providers may make errors such as flip-flop lines, providing incorrect information to customers, and using outdated or unreliable technology.

  1. Is it possible to negotiate added value with PPH providers?

Yes, you can negotiate added value with some PPH providers, such as free weeks of service or access to additional software, to enhance your bookmaking business. Additionally, you can get a lower fee if you have a higher volume of players. Give us a call, we can talk it out.

  1. How do I ensure my players have a seamless and reliable betting experience?

Select a reputable PPH provider that offers quality lines, reliable customer service, and up-to-date technology to ensure your players have a seamless and reliable betting experience.

  1. Why is it essential to prioritize quality over cost when choosing a PPH provider?

Prioritizing quality over cost ensures a positive reputation for your bookmaking business, maintains customer satisfaction, and ultimately leads to greater long-term profitability.