Pay Per Head Bookies and Legal US Sports Betting – Part 2

We have already taken up the discussion of the private bookie’s current role in the sports betting industry in light of the recent US Supreme Court’s decision to allow individual states to direct the course of legalized sports betting in the US over the coming years.

New Jersey took up the fight against the major sports leagues such as the NFL, NBA, Major League Baseball and the NCAA for college sports. As many as 20 states have begun the process of offering some form of legalized sports betting within their borders. However, there is still no clear direction as to what the sports betting industry in the US will look like down the road from this monumental high court decision.

Free Market

What is known right now is that you as a private bookie can not only survive as a result of this change in direction but thrive in a competitive environment that heavily favors the betting options you can bring to the table with the help of a Pay Per Head online bookie software provider.

Today’s sophisticated sports bettor is not satisfied with the same old offerings of point spreads, moneyline odds and total lines as the most basic ways to bet on sports. Betting a NFL game with the use of a spread is still a big part of the overall revenue generated by the sports betting industry, but there is a high level of interest in all the other ways you can bet on the games.


As a private bookie working with your own sports betting clientele, you are only limited by your imagination when it comes to building out your daily betting board. It can remain simple and geared towards exactly what your current customers are looking for. However, going with that strategy could work against you in these changing times. Diversifying your betting board is going to set you apart from any competition you may face.

Your goal as an independent bookmaker is to meet all your customer’s needs. However, with the help and support from your price per head shop, you can actually exceed your current customer’s expectations while also laying the groundwork for expanding and growing that same base into a more profitable venture that can boost your bottom line on a year-round basis.

Full-Service Bookmaker

Whether you are just starting up a private bookie business or running an established independent bookmaking operation, you have to embrace the concept that a large variety of betting options is the spice of life for today’s online sports bettors. Now more than ever, it is vitally important that you work to establish yourself as a full-service bookmaker. You never want to run the risk of having even one of your sports betting customers turning to an outside betting outlet because that betting option was not on your board.

One of the best things about working with a quality PPH service for the online betting software solutions you need to successfully run and manage your own sportsbook is the value in the low, weekly per head fee you pay for all active bettors. As part of this per head fee, you will always have the ability to set and move your own betting lines as well as having the option of making changes to your betting board to best suit your business needs.

You are in total control of your business as a private bookie, which in turn, gives you a significant edge over your competition. The big online sportsbooks you are already competing against are not going anywhere, but you already have the online sports betting solutions in place to even that playing field. States like New Jersey, Mississippi, West Virginia and Pennsylvania may be up and running with some form of sports betting in the near future, but regulations, taxes and other internal restrictions will maintain your edge against these new forms of competition.