College Football Bowl Season and Your Pay Per Head Provider
One of the biggest betting events of the holiday season is the upcoming college bowl season. Stating the third weekend in December, while everyone else is worried about their last-minute gift shopping list or what to make for Christmas dinner, avid sports bettors are busy preparing for an extended schedule of college football bowl games.
The origin of college bowls goes all the way back to a handful of New Year’s Day games between the nation’s top programs. That list has been expanded over the years to include any Division IA (FBS) team with at least six victories on the year. FBS actually stands for Football Bowl Series. A few seasons back, a four-team playoff was added to the mix as a way of determining the national championship.
What it all adds up to is an excellent opportunity for private bookies to close out the college football season on a very profitable note. One of the biggest betting sports in the industry is coming off the board by mid-January, so the time to strike is now while the iron is red hot.
This is also the time of the year when your bookie software solutions provider really earns the weekly price per head fee charged for each of your active sports betting customers. The basic betting lines for the 39 bowl games on the board have been released. This should just be your starting point when it comes to building out your betting board.
Along with the opening spreads and total lines, you need a full set of money line odds to round out the available straight bets. You also need to add a futures option for winning a national title among the four playoff teams. As the start of each individual bowl game draws closer, you need an extended list of game, team and player props to add more excitement to the action on the field.
Your PPH service should also offer special betting options for the overall college bowl season. These might include the OVER/UNDER prop for how many bowl games each football conference wins. If your customer base even thinks about betting on it, those prop odds should be on your board. As a private bookie, you never want to give even one of your betting customers a reason to go elsewhere to bet on something that you failed to offer.
Another great way to engage your entire sports betting base for college bowls are added contests. With 39 games to choose from, there are various ways to build contests into the mix. Block pools for individual games, pick ‘em challenges and parlay boosters are just a few ways to expand your overall college bowl season marketing efforts. This is the last hurray for this top betting sport until the end of next August.
Along with fast and easy access to college bowl betting options, your pay per head provider should have fast and easy access to moving the betting lines and changing your betting board. With as much as three weeks’ time between the start and finish, you always need to stay out in front of the action coming in. Unlike betting the games in the regular season where line movement might be limited to half or full point increments, spreads and total lines can move several points from the time they were first released right up to the actual kickoff of the game.